FiloComunicazione

We have reached a high level of specialisation in communication for the international tourism industry, a complex economic sector where we have contributed in Italy, first and foremost, to introduce the value of ‘economic industry’  within the Italian media and the Institutional stakeholders. 

We have worked and are working for some of the most prestigious and respected brands – worldwide hotel groups and small local companies, airlines  and shipping companies, top tourist destinations and emerging ones, sporting events and international cultural reviews, food and wine exhibitions.

All this through strategic consultancy supported by a complete range of integrated services, and in the case of tourist destinations, also through the development of marketing destination plans aimed to create synergic business within all local players according to a logic of system and attract tourism flows.
 
We approach the tourism industry, analysing the evolutions of lifestyles and personal habits, where the consumer has become a “pro-sumer” and “fan-sumer” in the era of Web 2.0 digital and interactive communication. 

Culture and nutrition, food and wine, entertainment and sustainability, craftsmanship and luxury goods, tradition and design, harmony and profit are becoming increasingly more important in the lifestyle of the individual and guide purchasing decisions with an impact that crosses different product sectors, which are functional to a market economy.

FiloComunicazione’s best practices are in the following areas:

Tourism Industry – Food & Nutrition – Wellness & Healthcare – Design – Fashion - Luxury goods – Sport

Our partners: Worldwide companies – Private enterprises – Public bodies and Institutions – Public-Private Associations and Consortiums.

We communicate the assets and contribute to build the reputation of a company, association or institution according to its mission and quality policies, and corporate social responsibility actions.

We build value on the business and social excellence of a company.

We create positive relations beween our clients and their stakeholders. We manage internal communication between its employees, shareholders, members.

We act for Public Affairs.
 

The brand is a company’s trademark, which is communicated on the market through its visibility and validity.

The perceived image is what the public and the individual think of the brand and comes from a perfect mix of the product values, key messages conveyed and communication actions.

In the age of “conversational marketing” the positioning of a brand in the hearts and minds of consumers means collaborating closely with the company to maintain the brand’s high reputation, communicating promises that can be kept . And this can happen only through clear and  trasparent communication on products and services.

Our debut on the Italian PR market was characterised by one of the most challenging crisis management projects ever.

Prompt actions, competence and commitment are the strategic tools we use to resolve emergencies. We manage the official external communications of the client, from the time the critical event is verified right through to the conclusion of the emergency.
We work alongside the client in the dialogue with stakeholders to manage relations with the media and with people inside and outside the company who are affected by the crisis.
We prepare prevention plans for crisis.

Public Affairs

The increased influence and involvement of stakeholders in the public decision-making process makes it necessary to activate resources that allow companies to build flexible long-term relationships. The ability to operate in ever-changing social and political contexts greatly increases a company’s competitiveness.

The accreditation of a company with public institutes at various government levels (national and local) and the activation of communication channels with leading Italian and international non-governmental organisations are pivotal for defining comprehensive business strategies.

FiloComunicazione is capable of  supporting directly and with specialised partners its customers in creating and managing relations that allow companies to effectively establish connections with Governments, Ministries, Parliament and the Public Administration, as well as Regions, Provinces and Municipalities.

Over the years, we have received recognitions for being able to successfully combine innovation, creativity, and powerfully communicate a company’s brand experience.

2010
BRAND COMMUNCATION
1ST Prize - Best Event Awards, Best Media Awareness and Best ROI PR CAmpaign - Client: Hotel Principe di Savoia Milano, One of the Dorchester Collection

2005
PRODUCT COMMUNICATION
1st Prize 'Best Event Awards', Category ‘Best Web Event’ - Client: Webtours by Superfast Ferries, leading Mediterranean Greek Shipping Company

2000
PRODUCT COMMUNICATION
Honourable Mention “Targa D’Oro della Comunicazione 2000” PR Campaign - Client: Crowne Plaza and Holiday Inn, brands of InterContinental Hotels Group

1999
CRISIS COMMUNICATION
1st Prize “Pubblicità e Successo” Award - Category: Public Relations ; Client: Courmayeur Mont Blanc Crisis management and relaunch 

1999
CRISIS COMMUNICATION
Media Stars Prize Short list, Public Relations Category - Client: Courmayeur Mont Blanc